At ERC Digital, we partner with social impact businesses to create positive social change through social media.
Social media is one of the most powerful and effective forms of digital marketing. Every business owner knows this, but not every business owner understands how to leverage that power to truly build a brand, amplify their message and grow their business. The process of attracting, engaging and converting customers online begins with a term we call social capital.
Social capital is the ability to use social media to build awareness around your brand and attract clients and customers to your message, purpose and ultimately your business which leads to more sales and revenue. Social capital is driven by an effective, innovative strategy and paired with expert management and marketing to turn your social media profiles into online marketing funnels generating consistent leads for your sales pipeline.
When it comes to spreading messages on social media, we believe that none are as important as those of the businesses that are working to create positive social change in our communities. Social impact businesses are for profit businesses that use a portion of their profits for social good. When we help these brands grow, we also help to increase their overall impact and improve their social return on investment (SROI).
Social media provides a unique opportunity for businesses in the social impact space to not only generate leads and sales for their business/brand, but also to build a community of support around their purpose and cause. When utilized correctly, social media allows businesses in the social impact space to attract supporters to their brand which in turn creates opportunities for:
Additionally, social media goes a step further by providing opportunities for engaged audience members beyond the brand's local community and region to get involved with their cause and increases the overall level of impact for the business. By strategically sharing a mix of information regarding the brand's message and the brand's services, social media is a catalyst for growth and sustainability for both the social impact business, and for the change that the business is creating in society.
At ERC Digital we know three things:
Those things are the key ingredients that make us uniquely positioned to develop the strategies you need to successfully leverage social media to amplify your message, build your brand and ultimately grow your business to the next level of success.
We are a boutique social media management and marketing agency (SMMA) focused on creating positive social change through innovative social media strategy, management and marketing for purpose driven businesses.
Hi! I’m Ellie! I’m the founder of ERC Digital and the lead strategist. In the past 6 years, I've helped clients industry collectively generate $3M in revenue through digital marketing strategy, with more than 90% of the revenue directly correlated to social media.
After watching businesses and communities suffer from the impacts of COVID, I decided to focus my energy on creating a greater impact in society by exclusively partnering with businesses who are actively working to create positive social change in our communities by helping them leverage the power of social media to build their brands and amplify their message.
My credentials include a dual Bachelors in Business Administration and Project Management, American Marketers Association Professional Certified Digital Marketer. (PCM-DM) and Internationally Certified Digital Marketing Professional (CDMP). I am also a member of the Association of Accredited Small Business Consultants and I serve on the leadership council for the National Small Business Association.
We work with purpose driven businesses in the United States with an emphasis on working with small to medium-sized enterprises. Our services work best for clients who have already established a brand and are focused on expanding their growth through social media and digital marketing strategy.
We integrate social media into our clients’ business model as a tool to spread awareness to their social cause and awareness for their business and brand. This allows our clients to leverage social media to build a community of loyal and engaged followers and customers and results in a higher social return on investment (SROI) for the business as well as overall revenue and business growth.
Our process begins with a thorough audit of your social media profiles and overall digital marketing strategy and business model. Our audit is a deep dive into your business and brand and focuses on identifying how we can integrate social media into your current business model and marketing strategy.
Following the deep dive, we develop a complete strategy that includes both organic and paid social media methods for your business with measurable goals and specific plans for implementation and execution. Your strategy is uniquely designed to specifically target and achieve your businesses' goals.
Once we have your stamp approval on our strategy and plan, my expert team of social media managers, marketers and support staff will begin implementing and executing the strategy and plan. We provide regular reports and analytics throughout the proces.